• Collect and analyze user data from mobile applications, including user behavior, interactions, and product performance.
• Analyze app performance through metrics like downloads, retention, conversion rates, and other KPIs.
• Measure and evaluate the effectiveness of marketing campaigns, including ROI, conversion rates, and CAC metrics.
• Develop and manage periodic reports to provide information to relevant departments (Marketing, Product, and Development).
• Analyze onboarding process to optimize user experience and reduce app abandonment rate.
• Research and analyze the market and competitors, tracking metrics on competitors' features, product strategies, and marketing strategies.
• Use data analytics tools like Google Analytics, Firebase, AppMagic, App Annie, Sensor Tower to track user and competitor data.
• Predict user trends and behavior based on data models and predictive analytics.
• Recommend competitive strategies based on market data and changes in industry trends.
• Ensure compliance with security and privacy regulations in data collection and processing
• At least 2 years of experience in data analysis, especially in mobile application development.
• Proficiency with analytics tools like Google Analytics, Firebase, AppMagic, or similar.
• Understanding of mobile app KPIs such as downloads, retention, CAC, ROAS.
• Ability to analyze market and competitors.
• Good data processing skills with Excel, SQL, or data analysis programming languages such as Python or R.
• Good communication skills, able to clearly present analytical results to non-data teams.
• Priority is given to candidates with experience in analyzing user behavior and forecasting trends.
• Ability to work independently and collaborate well with multifunctional teams.
• Dynamic, professional working environment with interesting projects in the field of technology and mobile application development.
• Opportunity to learn and develop skills in the field of data analysis and market research.
• Attractive salary and benefits based on experience and ability.