Conduct quantitative and qualitative research to deeply grasp consumer behavior, market trends and target customer psychology to develop multi-channel marketing campaigns to maximize investment efficiency.
Create a unique, distinct and pervasive cosmetic brand image, while managing and protecting brand value.
Ensure content on social media channels and website is always engaging, relevant and consistent with the brand.
Build a dynamic, creative, and adaptable marketing team to the constantly changing market.
Invest in training and skills development for employees, helping them update the latest knowledge and tools in the field of online marketing.
Use specialized analytical tools to monitor and evaluate the effectiveness of marketing campaigns, thereby providing detailed reports and proposing improvement solutions.
Manage and optimize activities on channels such as website, social networks, email marketing, and online advertising platforms (Google Ads, Facebook Ads, Instagram Ads, etc.).
Monitor and evaluate the effectiveness of marketing activities. They use analytics and measurement tools to evaluate performance metrics, like sales, leads, social media engagement, and conversion rates
Second-year, third-year, fourth-year, final-year students and students who have graduated from university for many years but have no experience will receive dedicated guidance.