• Research, analyze products / services of businesses, analyze customers and competitors to formulate SEO strategies; • Partner with Technical Department to build a website that supports SEO standards (or Make changes to improve SEO for the website); • Research and build keyword set for SEO; • Partner with the Content department of the Marketing department or manage the freelancer’s team to build SEO standard content for the website; • Building and implementing link building strategy; • Manage campaign costs based on budget and monthly cost estimates; • Continuous monitoring, analysis and optimization of SEO efficiency; • Able to build satellite and micro websites