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    • Công ty TNHH MTV Công nghệ CTD - Digital Marketing Team Leader

    15,000,000 - 20,000,000 VND 0 VND
    Công ty TNHH MTV Công nghệ CTD

    15,000,000 - 20,000,000 VND
    Submit CV Now
    • Job information
    • Company information

    Recruitment Information

    Job Description

    - Job details:

    1. Job Objectives

    Responsible for building, implementing, and optimizing all Digital Marketing activities according to the funnel; designing and operating the Automation & SMAX system to maximize conversion efficiency, lead quality, and effectively coordinate with Sales/Customer Service.

    2. Duties & Responsibilities

    A. Digital Strategy & Implementation

    Develop a Digital Marketing plan based on the Awareness, Consideration, Conversion, and Retention funnels .

    Manage and optimize digital channels: Facebook, TikTok, Zalo, Website/Landing Page (and related channels).

    Collaborate closely with Content Design Sales CS to align messaging, customer journey, and conversion goals.

    B. Automation & SMAX (Focus)

    Design and operation of the SMAX system:

    Customer data flow

    Lead classification and scoring

    Lead assignment rules, SLA processing

    Sales care and handover workflow

    Building and optimizing Marketing Automation :

    Workflow nurturing

    File segmentation

    Behavior-based triggers

    Lead scoring & lifecycle

    Set up an end-to-end tracking system:

    Event, UTM

    Mapping campaign channel sources for conversions

    Collaborate with IT/Dev/BA to integrate APIs/connectors between systems:

    CRM/SMAX

    Form, chatbot, call, email/SMS, social

    C. Ads & Performance Optimization

    Manage advertising budget and effectiveness ( Meta Ads, TikTok Ads, Google Ads if applicable ).

    Build campaign structure, conduct A/B testing , optimize CPA/CPL/ROAS .

    Optimize landing pages, content, and creatives based on user data and behavior.

    D. Data & Reports

    Monitor and analyze Digital & Funnel metrics:

    CPM, CPC, CTR, CVR, CPL, CPA, ROAS

    Funnel conversion, CAC, LTV (if applicable)

    Create dashboards and weekly/monthly reports ; identify problems and propose solutions for improvement.

    E. Team Management

    Assign tasks, standardize processes, and control output quality.

    Coaching and training for the marketing team.

    Performance evaluation based on OKR/KPI promotes team spirit and efficiency.

    Commonly used tools (for reference)

    Ads: Meta Ads, TikTok Ads, Google Ads

    Tracking/Analytics: GA4, GTM, Looker Studio / Power BI

    Social: Business Suite, TikTok Business, YouTube Studio

    Automation/CRM: SMAX and connected platforms (email/SMS/chatbot/form/call)

    Task Management: Base

    - Job requirements:

    • 5 years of experience in Digital Marketing/Growth; directly implemented successful campaigns.
    • Gain a solid understanding of marketing fundamentals: STP, insights, positioning, funnel, and customer journey.
    • Automation: understand workflow, segmentation, lead scoring, trigger, nurturing, handover for Sales.
    • SMAX: Experienced in designing/operating/configuring SMAX systems (processes, data fields, permissions, rules, reports, integration).
    • Data-driven: understanding and analyzing metrics; A/B testing mindset, continuous optimization.
    • Possesses skills in team leadership /project management and interdepartmental communication.

    - Benefits:

    • Salary up to 20 million VND (depending on ability)
    • Closed on Saturdays and Sundays.
    • Social insurance benefits, holiday bonuses,
    [Vietnamese]
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    Benefit

    Health Insurance Competitive Salary Annual leave Sat/Sun off En Quà tặng lễ Tết

    Keywords

    Digital Marketing Head of Marketing Utility Team Leader

    Skill

    Pressure Resistance Team management skills Marketing Report and Data Analysis

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    Công ty TNHH MTV Công nghệ CTD

    Công ty TNHH MTV Công nghệ CTD

    • Overview
    • Jobs 2

    • Company size

      20 - 99 people

    • Contact

      Phương Anh

    • Address

      Số 3 Ngách 31/46 Đường Xuân Diệu, Phường Tây Hồ, TP Hà Nội

    • Website

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