Job description
● Constantly review and analyze company website and competitor sites for areas that can be improved and optimized.
● Prepare detailed SEO reports using tools like Google Search Console, Google Analytics 4, Screaming Frog, Ahrefs.
● Identify powerful and highly potential keywords to drive the most valuable traffic and ensure the sites are optimized with the right keywords.
● Collaborate with editorial and marketing teams to enhance SEO through strategic content direction and planning.
● Perform other tasks as directed by the Team Leader
Main activities
● Develop backlink-building strategies.
● Have experience building inbound organic search traffic and improving SERPs.
● Analyze keywords and SEO techniques used by competitors.
● Compile and present SEO guidelines, including on-page SEO & technical SEO best practices.
● Have a deep understanding of technical SEO best practices, such as link structure, canonical, structured data, etc…
● Collaborate with developers to work on technical SEO improvements.
● Improve a company’s organic search results and appearance position on search engines.
● Meet the target KPI for Organic Traffic/Users, Organic Traffic Conversion Rate & brand’s main KPI metrics
